Are We Transitioning to An age of It-Bags Again?

let me tell you a secret…

“THE IT-BAG IS DEAD!”

Or at least, the fashion authorities have fondly proclaimed such, at least for once, every year or so since the early 2010s. as well as every time they’ve made stated proclamation, it is usually complied with by a listing including some sequence of the Fendi Baguette, the Dior Saddle, the Chloé Paddington as well as the Balenciaga Motorcycle, I’m all “really, again? Aren’t they over as well as done with?” I bet you believed the exact same as well when you came across this article.

But to be fair, I must admit that I *really* like reading (and frequently re-reading) these pieces – I discover something extremely redeeming about that (supposedly) easier time featuring flared low-rise denim as well as irrationally heavy purses – particularly since they are from a time when I was, well, in existence, however wasn’t worldly sufficient to understand of such things. However, although a decade has passed since the It-bag allegedly died, its obituary continues to be circulated around like a scandalous secret, as well as yes, I do comprehend the intrigue of that.

In fact, the interesting stories behind exactly how these It-bags came to be is one of the things that drew me in to the world of handbags in the very first place, as well as composing about them makes me feel like part of their stories, even if I am not able to experience most, provided my circumstances. Moreover, purses are frequently referred to as wearable works of art, as well as even though the BBag or the PS1 may never once again ended up being the “hottest thing to own right now”, their aficionados continue to devotedly study, gather as well as like these creative pieces, regardless of their It-bag status, or lack thereof.

Fendi Baguette
via FashionPhile

$2,895

What Constitutes an It-Bag

So that increases the question, what constitutes an It-bag? Plum Sykes from vogue famously composed that, “an It bag, is an It bag only if you’re unlikely to possess it”. It’s “that totemic accessory that revealed you were owner of all that was desirable in the world.” however it isn’t only their ramification of specific social condition or restricted distribution strategy (spurring long waitlists as well as immediate sell-outs), or even the designer’s heritage, that makes them so desirable. They requirement to marry fantastic style as well as top-notch high quality too, as Amanda has so aptly directed out; no question lovers of the Paddington continue to reminisce its thick, buttery leather in spite of its weighty padlock as well as dated design.

Finally, a purse’s “It” factor was determined by its sighting in the right location at the right time, as well as on the right person – frequently by pure serendipity, however more frequently than not, likewise by clever product placement. So while the Fendi Baguette made a flamboyant Sex as well as the City debut in the process of getting snatched from Sarah Jessica Parker’s arms – as well as let’s be honest, a fair part of women wished to do the exact same – Jessica Stam, famous for being recruited from a coffee shop as well as utilizing a quilted, chained Marc Jacobs handbag as her portfolio, led to the Stam’s subsequent naming as well as immense popularity, something which Jacobs himself hadn’t anticipated.

By that definition, however, a great deal of bags have It-bag characteristics, like the Hermès Kelly as well as Birkin, the Chanel 2.55 or the Louis Vuitton Speedy, all of which have fantastic designs, remarkable quality, celeb-followings, quirky backstories as well as are (often) hard-to-get. Does that mean though that they’re It-bags?

Dior Saddle Bag
via FashionPhile

$3,250

Also, one more loophole in this narrative seems to be that a few of the It-bags of yore either continue to stay in production to date, whether it’s the Balenciaga City or the Proenza Schouler PS1, or those, like the Dior Saddle, Prada Nylon Re-Edition, as well as the Fendi Baguette that have been reissued to newer crowds. However, there’s now a general drive towards treating them as “classics” as opposed to an It-bag. Besides those, there’s a slew of sleek, new styles on the market, all of which in shape the characteristics that defined the It-bag era, like the Bottega Veneta pouch (Or Casette, or Jodie), the Louis Vuitton Coussin, the Dior book carry as well as the Prada Cleo.

And if you have been noticing, you’d realise that ever since the alleged “death” of the It-bag movement, there’s been a rising inclination towards more minimalistic, “classic” silhouettes. It was during this period that “investment bags” ended up being the thing to have, as well as indie-brands started to gain traction in a method they might never have accomplished earlier. Not only that, although patterns do seem to oscillate between logo-less as well as all-over logo, sometimes throwing specific “showy” aspects like chunky chains into the mix as welL, a alta qualidade dos anos 2000 de sacos maximalistas raramente são vistos, bem como para melhor, muitos argumentam.

Outra verdadeira mudança de jogo na cultura proeminente é o Instagram (e, mais recentemente, Tiktok), cujo impacto tem sido duplo. Para iniciantes, agora é mais fácil do que nunca obter a exposição que as marcas de ponta anterior tinham que disputar: portanto, o momento do “lugar certo, na hora certa” pode ser recriada diretamente nos feeds de um consumidor! Além disso, a Rede Social estabeleceu uma plataforma onde novas marcas podem se mostrar em um método que antes era bem quase impossível entre os jogadores de ponta, então agora celebridades e alças dos influenciadores são tanto para fazer a próxima “nova coisa enorme Por mais que sejam sobre a exibição de suas compras de designers. De fato, também era frequentemente a novidade de uma bolsa que contribuía para o fator de TI: a mochila Prada Nylon foi a primeira bolsa de ponta a utilizar o material, enquanto o Proenza Schouler PS1, comumente elogiado como o logotipo sem logotipo O saco anti-it-IT, rapidamente conseguiu o estrelato do saco de TI. Stuart Vevers, o estilo brilhante por trás de muitos grampos de Mulberry, treinador e Loewe, comentou sobre isso para o observador: “O que faz com que uma bolsa de TI seja algo novo – essa é a única fórmula que existe”.

Mochila Prada Vela
via FashionPhile

$ 525

O saco de TI está realmente morto?

Assim, enquanto tentamos investigar (e potencialmente considerar) a trajetória de sagros de TI, torna-se progressivamente difícil rastrear qualquer tipo de caminho sólido. O Longchamp Le Pliage, na parte inferior do espectro de custo, assim como nos armários de todos, se pensa em um saco de TI? Caso contrário, e o balde de Mansur Gavriel com preços acessíveis, que também era comumente apontado como um saco de TI contemporâneo? Por outro lado, o garoto Chanel, que não é tão “clássico” quanto o 2.55, se pensa em um saco de TI ou um “clássico”? De fato, a única característica que parece ser verdadeira para os bancos históricos de TI é que sua popularidade era fugaz. Eles vieram, conquistaram e, assim como silenciosamente, transformaram seu método no mercado de revenda, já que as marcas hoje produzem novos estilos na esperança de replicar suas fórmulas, além de alcançar esse nível de sucesso e conveniência. Portanto, mais e mais sacolas na popularidade do mercado saturado de hoje, impulsionada por dezenas de influenciadores, muitos de cujas reputações se baseiam apenas nas unidades/críticas da bolsa, estamos de volta a uma era de sagros de TI, ou tem isso Acabou sendo mais difícil de produzir sagros para marcas?